Ketogenic Coffee at PSB Café
Published By: Eman Bushra
Release Date: 03-09-2020
PSB Café first opened in 2011 at the HMC campus of Sheridan College. For the past 9 years, PSB café has been providing students with high-quality food items such as Pizza Pizza, international cuisines, sushi, burgers, hot sandwiches and pre-packaged items if you’re on the go. As well as Tim Hortons Express, different flavoured fresh juices, drinks and water.
Introduction of Ketogenic Coffee at PSB Café:
This year, PSB Café will be introducing their ketogenic coffee beverages. As health concerns are rising amongst people, Sheridan College has decided to offer Ketogenic drinks for students. Ketogenic Coffee usually contains fats that are added to it and usually, butter or coconut oil is used. PSB café is not only focusing on the health benefits, but they will also be providing the coffee with various vegan options and at a very reasonable price. PSB café will be having a lot of different promotional activities for students to introduce them to the Ketogenic drinks. They will be having a buy one get free offers etc. however, This blog will solely focus on informing students about the benefits of PSB providing their ketogenic coffee at an affordable price.
Ketogenic coffee price points.
PSB café will be providing Ketogenic coffee with low carbohydrate, vegan options (almond, coconut milk) etc. as well as different coffee flavours. PSB wants to provide good quality healthy drinks for students. Keeping this in mind, PSB will be offering their coffee at the following price ranges-
– Small cup- $4.95
– Medium- $5.55
– Large- $6.65
Students will also be allowed to customize their drinks based on their own preferences. The prices will differ based on the flavouring or vegan products being used. PSB will also be allowing students to be able to “Size up” their drinks, that is if a student decides to buy a small cup of coffee, for an additional 50¢ they can get a medium cup or size up from a medium to a large for a dollar. Also, if they pay for a small coffee but buy anything else from the café (pizza, muffin etc) they can get a medium coffee for the price of a small or if they pay for a medium then they can get an upgrade to a large.
price selecting process-
While choosing the price, PSB café kept in mind the expenses of an average college student. PSB understands that students have to pay high tuition fees for college students especially as Sheridan College has a lot of international students from all around the world.
In addition, students were asked what prices they would be willing to pay for the Ketogenic coffee and based on the results we choose the prices mentioned above. This study also showed that 70% of consumers say they’re willing to pay a premium for food products in the natural, ethical, enhanced or “less of…” categories, according to “Consumer Health Claims 3.0: The Next Generation of Mindful Food Consumption,” (refrigeratedfrozenfood, 2018)
Also, PSB café compared the prices of their coffee with some of the other competitors providing similar products. Some of the brands that we compared our prices with were “NATURA MARKET”, their average price for their coffee is $10 (naturamarket.ca, 2020), “Greenhouse” provides a small Ketolatté for $7 (greenhouse, 2020) and “GNC” provides the coffee mix for $19.99 (gnc.com, 2020). Based on the research it was very clear for PSB café to provide their Ketogenic coffee at a reasonable price point.
We want students to understand that by providing our coffee at a lower price point, we are trying to make it affordable for all our customers and want our customers to stay healthy. This does not mean that the quality of our coffee is any less than our competitor’s coffee. PSB café will be using freshly brew high-quality coffee beans and good quality flavours and milk products.
Did you know, by visiting our website you can get 15% off on your first purchase on any Ketogenic Coffee flavours? To learn more, click here- two.psbdigital.ca
gnc.com. (2020). RAPID FIRE™ KETO COFFEE. Retrieved from https://www.gnc.com/coffees-creamers-hydration/rapidfireKetoCoffee.html?cgid=coffees-creamers-hydration#start=1
greenhouse. (2020). Ketolatté. Retrieved from https://www.greenhouse.ca/products/ketolatte-on?variant=31225795969109
naturamarket.ca. (2020). Ketogenic. Retrieved from https://naturamarket.ca/values/ketogenic.html
refrigeratedfrozenfood. (2018). Study quantifies how much more consumers willing to pay for healthy food. Retrieved from https://www.refrigeratedfrozenfood.com/articles/95858-study-quantifies-how-much-more-consumers-willing-to-pay-for-healthy-food