Brampton is place where people loves to go for the gym and take care the body. that’s the reason Brampton has many chains of gyms such as planet fitness, fit 4 less and many more. In order to increase the membership rate i will show some ways of promotion by the post.
there are numerous ways of promoting gyms and fitness centre in Brampton.
1) create a user-friendly website
Its no secret that roughly look 54% of the people look online for business so that is where your website can help. in order to attract clients, a business will need a website that will
simple to navigate
informative about club’s location, hours, facilities etc.
present in the search engines (coombs, 2018)
2) local SEO for the gyms
Local SEO is one of the most cost-effective forms of fitness marketing as its free thus, gives huge returns on investment, if you are ranking high for local searches.
Whether you have got one fitness club, or several people needs to find them easily enough and most of the time turn to local search.
then it will use phrase like gyms near me or fitness clubs near me (coombs, 2018).
3) post on social media
After looking at over 100 fitness brands social media profiles we find that 82% of them post daily on either Facebook or Instagram and that’s no accident (coombs, 2018).
Gyms social media marketing has been around since the social media platforms became universally used as they have the added benefits of engaging your current clients and showing potential customers what workouts and life is like in your club in genera (coombs, 2018)l.
4) start a referral program
Sometimes the best marketers for your gym can be your members so If you provide excellent services and facilities and incentivize your members, you can create a gym referral program to get them to invite their family and friends.
When your members refer a friend or family member to your gym and that new prospect becomes a member then you can reward them both so that they’re both more likely to keep referring people.
All at little to no cost!
There are several ways to implement a referral program:
• Have it built into your club’s mobile app
• Referral cards
• Emails
5) gym promotions
In order to do the gym promotion always remember to give some tagline which can love by the people such as “new year new me” can be the best resolution tagline for the gyms and club owners.
There is never a bad time to give promotion but keep in mind one factor that always use the scarcity factor in promotion because it helps in people inclined to purchase something as it is for limited period of time
Thus, it’s important not to let your promotion run year-round otherwise the value of that scarcity is heavily diminished and people will begin to associate the discounted price as the normal one.
6) send out weekly newsletter
You may think that gym newsletters are only for existing clients. That’s wrong.
Yes, they should contain up-to-date club news, but they can also be used to market to churned members or to old leads that didn’t buy a membership.
Your churned members may have cancelled their membership, but most often they still stay subscribed to your emails which means you can still reach them with club updates, promotions and fitness advice.
7) affiliate marketing for fitness clubs
Affiliate marketing is when you set up a process for people outside of your club to refer other people who might be interested in a gym membership to join your gym.
It can be a fantastic marketing strategy for your gym as a way to get clients in your door from people they respect. If you have a client portal set up, you can take payments for new memberships while you sleep.
Passive income rules!
Even in the most remote locations there are a few different businesses that can refer their clients to your club such as:
1) Doctors
2) Physical therapists
3) Supplement providers
4) Fitness apparel stores
5) Personal Trainers
You can incentivize these businesses by offering their company heavily discounted memberships or just a flat fee for every member their refer, like 20% of their contract value.