AFFORDABLE MUSKMELON SMOOTHIE 

The Sheridan college PSB cafe has launched its new product called smoothie. PSB café has expanded its menu to include its newly introduced affordable Muskmelon smoothie. since, PSB café is a fast-casual cafe it has priced its muskmelon smoothie less and affordable. It has priced the smoothie uniquely to compete with its competitors.  Its Price, quality, benefits, accessibility are some of its key factors which make the smoothie stand out. Its pricing strategy is unique from its competitors, which results in a flexible quantity selection. The smoothie offered to the students is with high-quality and affordable price. The muskmelon smoothie is available in the HMC campus in Mississauga and Davis campus in Brampton.

Muskmelon smoothie stand out for its features like: 

• Health benefits

Firstly, the Muskmelon smoothie is rich in vitamin c. Secondly, it offers health benefits. Some of these are nutrient dense, gives a healthy glowing skin and increased nutrition for better immunity. It also keeps body hydrated and good for digestion. PSB café has focused on its smoothie with lot of health benefits. They add delicious flavors to get the real taste. PSB café always try to be up to date according to consumer wants and needs. The newly launched muskmelon smoothie is a best option for the customers looking for a healthy diet.

•  affordable smoothie 

PSB cafe has priced the smoothie in such a way that the healthy smoothie reaches to the hands of all student and faculty. It has priced the smoothie cheap and affordable smoothie with high quality and health benefits. The pricing strategies focus on competing with other brands in the same segment. For a fast- casual café like PSB pricing strategy is important. This is to compete with its competitors. Therefore, they provide cheap and affordable smoothie. The pricing strategy of muskmelon smoothie is $4.89 for 473 ml (16oz) and $6.99 for 710ml (24 oz) each. This will help to choose the product according to customer convenience and flexibility.

• Quality

The café always offers high quality products as usual. The combination of real muskmelon fruit and honey blend to abstract the fine muskmelon smoothie. It never compromises on its quality. Ingredients used in smoothie are of natural and high-quality inputs, which is used to get the fresh and real muskmelon smoothie. PSB café both in Mississauga and Brampton has assured the quality for its products. Meanwhile, following the same without failure. PSB café has made to the point by giving high-quality smoothie with affordable price range.

• flexible quantity selection.

Consumer satisfaction, preference and convenience are some of the elements that PSB cafe looking for. when the new muskmelon smoothie was introduced, they done several studies and forecasts, to understand the customers. They also designed the product itself according to the consumer convenience. They introduced the muskmelon smoothie in two sizes which is of 473 ml (16oz) and the bigger size for 710ml (24 oz). This will help the customers to make the purchasing decision easier. And also has the flexibility to choose the smoothie according to their preference. So, PSB cafe is looking for the customer convenience.

> CONCLUSION

In conclusion, Through the google traffic and the number of orders made through boot app, it is clear that the new  muskmelon smoothie is in great demand. It is glad that PSB café is successful once again in its new product. Consumer made this to a great demand because it is easily accessible. In both Mississauga and Brampton campus and due to the online campaign. Price is an essential factor here. By providing health benefits, convenience, quality etc. Within this price range it is the most attractive element, in case of the smoothie. In most of the follow up actions it is clear that its pricing strategy is unique. And made the sales go up. This result in the success of the newly introduced muskmelon smoothie.

For buying the smoothie check here because its here> PSB cafe