Welcome To the World of NATURALE!
NATURALE aims to inspire individuals to embrace the beauty of natural hair while promoting the benefits of sustainable living by providing ethical, curl defining haircare. All colours, lengths, and textures are worth celebrating, and we believe that it is best for our hair and the planet to do so using high-quality, ethical, and eco-conscious ingredients. There is nothing better for your hair than what nature has to offer. Our mission is to cherish our world as much as we cherish your hair, choose us and choose Earth!

Beauty starts from within, which includes the ingredients and products we use! Partnering with expert artists and scientists, our Texture Team uses the finest natural ingredients in our new product line, CIRRUS, to help embody your natural beauty. With the help of vegan curl-defining peptides and kokum seed butter to provide frizz-control, hydration, strength, shine, and definition, your hair will look AND feel instantly rejuvenated! Our endless commitment to effective haircare and sustainability will positively reflect on your locks after a few uses.
Choosing Natural Haircare
There are never-ending benefits for choosing natural ingredients, and the health of your hair is a big one! Each of our products work gently to nourish the hair from the scalp using nutrients from nature itself, also making it sensitivity friendly! NATURALE: CIRRUS is a new product line that focuses on ethical, curl defining haircare. We totally understand the challenges of having textured hair, from curls to coils to waves comes many challenges. Our specifically designed formulations will cater to all your needs, offering powerful, sustainable solutions for transformative results!
How It Works:
Each product in the CIRRUS line features silicone- free, plant-derived ingredients to tackle the unique needs that come with textured hair. We thoroughly formulate and clinically test for the effectiveness on curly hair indicators such as frizz protection, hydration, strength, shine, and definition, because you should never have to settle for less than the best! For more information regarding our new product line, uses, ingredients, or testimonials please visit NATURALE.com.
Our products are proven to provide:
- 72-hour frizz protection against high humidity
- 92% more hydration with improved moisture retention
- 3x stronger hair strands
- 2x the shine for a healthy look and feel
- 89% improvement in texture definition

(Image created by AI)
Returning the Favour: Social Responsibility
Our brand philosophy is heavily centered around environmental responsibility, holistic beauty, and wellness. We prioritize sustainability and ethical practices as much as we cherish your hair, which is a lot! At NATURALE, we believe in giving back to the world we live in, from the products we create to the ways we give back to society. This includes actively engaging with communities around the globe through various initiatives, fundraising campaigns, and partnerships with local environmental organizations. We also support developing nations and indigenous groups through the sourcing of ingredients, including but not limited to, babassu oil and acai oil. If you are interested in partnering with us or have an initiative that aligns with our brand philosophy, do not hesitate to reach out to community@naturale.com with your ideas, we would love to hear them!
Normalize NATURALE
At NATURALE, we highly encourage empowerment and embrace the beauty of all things natural, including our Earth. The usage of our ethical, curl defining haircare products also means supporting local communities and the sustainability of our planet. Join us in the fight to maintain the beauty of the Earth by putting your hair first! It only takes a singular step to make a difference, and you can help by starting with your scalp. Cherish your curls with CIRRUS and normalize being NATURALE!




